In 1998 Piaggio managed a Vespa comeback and gained their place on the scooter market again.įortunately, the classic Vespa’s durability and style seem to be timeless. They have been extremely loved until they lost their popularity in the early 1980s due to competition from other scooter brands and mismanagement. Vespa has been conquering the world almost from the very beginning. Since 2004 modern Vespas are produced in China and since 2012 also in India and Vietnam. In the past, the classic Vespa was made under license in other countries as well such as the UK, France, and Indonesia. Until today all Vespas made for the European and American markets are produced in Italy. However, over many years, Vespa has also been exported, sold, and made globally. And since 1946 all the way to today Vespa has always been produced in the Piaggio factory in Pontedera Italy. Everybody can pretty much picture a colorful Vespa driving through the narrow cobbled streets in one of the many Italian cities. Vespa is one of the most famous Italian products.
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